We Have Streaming Revenue, Too, Says NBC. And We Can Prove It.
- 6 years ago
We Have Streaming Revenue, Too, Says NBC. And We Can Prove It.
Similarly, the critically acclaimed sitcom, “The Good Place,” starring Kristen Bell
and Ted Danson, has earned roughly 36 percent of its revenue from digital advertising, NBC said.
Take “This Is Us.” According to the network’s data crunchers, NBC has earned around 47 percent
of the revenue generated by its 2016 pilot episode from advertising through digital views.
Generating revenue from streaming is relatively new for the networks, said Jeff Bader, NBC’s president of program planning, strategy and research.
Nielsen ratings, which measure the number of viewers who tune in for shows at the time
of their broadcasts, are down for the networks yet again — 10 percent this season.
“It’s not insignificant now,” he said, “and I think over time it grows into becoming really significant.”
Not every show is making big money from digital views.
Similarly, the critically acclaimed sitcom, “The Good Place,” starring Kristen Bell
and Ted Danson, has earned roughly 36 percent of its revenue from digital advertising, NBC said.
Take “This Is Us.” According to the network’s data crunchers, NBC has earned around 47 percent
of the revenue generated by its 2016 pilot episode from advertising through digital views.
Generating revenue from streaming is relatively new for the networks, said Jeff Bader, NBC’s president of program planning, strategy and research.
Nielsen ratings, which measure the number of viewers who tune in for shows at the time
of their broadcasts, are down for the networks yet again — 10 percent this season.
“It’s not insignificant now,” he said, “and I think over time it grows into becoming really significant.”
Not every show is making big money from digital views.