Olympic Ratings Weak On Saturday Night
- 6 years ago
Without much in the way of marquee events, coverage out of PeyongChang dropped to a new low on Saturday night. Sinking 20 percent from Friday, the coverage earned an overnight 10.4 rating among households for NBC and NBC Sports' shared coverage. Compared to just NBC in 2014, the night was steady. Saturday's drop came after three nights of incredibly steady coverage out of NBC, where full-audience (including streaming) stood at just over 19 million viewers. The second Saturday will certainly miss that mark.