Customer needs can be hard to define | Business School
- 5 years ago
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Why do few companies pay attention to what their customers want? Marion Debruyne, dean of Belgium’s Vlerick Business School, tells FT’s Della Bradshaw that it is not easy to capture customers’ needs, especially when it comes to innovative products
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Why do few companies pay attention to what their customers want? Marion Debruyne, dean of Belgium’s Vlerick Business School, tells FT’s Della Bradshaw that it is not easy to capture customers’ needs, especially when it comes to innovative products
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes