Harley finds balance with baby boomers
- 5 years ago
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'They are not looking to go quietly,' says Harley-Davidson's chief marketing officer Mark-Hans Richer. With 10,000 people turning 65 every day in the US, Harley hopes many will take to the open rode in one of their famed two-wheeled or recently released three-wheeled motorcycles
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'They are not looking to go quietly,' says Harley-Davidson's chief marketing officer Mark-Hans Richer. With 10,000 people turning 65 every day in the US, Harley hopes many will take to the open rode in one of their famed two-wheeled or recently released three-wheeled motorcycles
The latest on companies news
http://www.ft.com/companies
Click here for more FT Business videos
http://video.ft.com/Ft-Business
For more video content from the Financial Times, visit http://www.FT.com/video
Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k
Twitter https://twitter.com/ftvideo
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