Kanye West Finally Gets His Fashion Right
- 6 years ago
Kanye West Finally Gets His Fashion Right
In itself, that was a clever piece of marketing and self-aware cultural commentary,
but this week’s photos take the campaign to a whole new level: recreating the original pictures, but with women like Paris Hilton, Sarah Snyder (best known as Jaden Smith’s ex-girlfriend) and Sami Miro (ex-Zac Efron) all dressed up as Kim-a-likes, complete with long platinum wigs.
A post shared by Paris Hilton (@parishilton) on Jan 30, 2018 at 9:57pm PST
Not so much because of the clothes, which look like pretty standard athleisure gear (crop tops and sweats and bike shorts and bomber jackets), but because it has the one element
that has always been lacking in Mr. West’s myriad attempts to transform himself into a credible style guru: humor.
They were recreations of photos that had accompanied the initial debut of the collection, which rolled out late
last year after Mr. West had skipped fashion week following a will-he-or-won’t-he dance with the schedule.
He, or some of his much-followed famous friends/collaborators, released a surprise series of pictures on their Instagram feeds
featuring themselves in his Yeezy Season 6 collection, just in time to catch the attention of the see now/buy now crowd.
In itself, that was a clever piece of marketing and self-aware cultural commentary,
but this week’s photos take the campaign to a whole new level: recreating the original pictures, but with women like Paris Hilton, Sarah Snyder (best known as Jaden Smith’s ex-girlfriend) and Sami Miro (ex-Zac Efron) all dressed up as Kim-a-likes, complete with long platinum wigs.
A post shared by Paris Hilton (@parishilton) on Jan 30, 2018 at 9:57pm PST
Not so much because of the clothes, which look like pretty standard athleisure gear (crop tops and sweats and bike shorts and bomber jackets), but because it has the one element
that has always been lacking in Mr. West’s myriad attempts to transform himself into a credible style guru: humor.
They were recreations of photos that had accompanied the initial debut of the collection, which rolled out late
last year after Mr. West had skipped fashion week following a will-he-or-won’t-he dance with the schedule.
He, or some of his much-followed famous friends/collaborators, released a surprise series of pictures on their Instagram feeds
featuring themselves in his Yeezy Season 6 collection, just in time to catch the attention of the see now/buy now crowd.