The Remote Control, Out of Control: Why à la Carte TV Is Too Much for a Trekkie
- 6 years ago
The Remote Control, Out of Control: Why à la Carte TV Is Too Much for a Trekkie
“The risk in the industry is spending large amounts of money for early-stage television series, most of which fail,” said Jonathan Dunn, a McKinsey partner who co-authored the analysis, adding
that the goal is to “take all of that information you’ve learned about recommendation and discovery” and “get an edge on your production and greenlighting choices.”
Things used to be simpler.
The analysis found the stories that resonate most either “culminate with a positive emotional bang” or have characters
that achieve “early success and happiness before a steady decline into misfortune.” Such insights “could mean a new musical score or a different image at crucial moments, as well as tweaks to plot, dialogue, and characters,” the analysis concluded.
Martin Kon, a partner at the Boston Consulting Group, in the firm’s technology, media and telecommunications practice, said
that “over time, all major content owners will have ways of presenting their content offerings” in what he referred to as on-demand “bouquets of content.”
“It will be onerous for consumers to have a couple dozen discrete relationships,” he added.
“The question then is how do they get re-aggregated back into a very compelling consumer proposition?”
Breaking the cable bundle is also changing how television is developed, because more companies have access to our data.
“The risk in the industry is spending large amounts of money for early-stage television series, most of which fail,” said Jonathan Dunn, a McKinsey partner who co-authored the analysis, adding
that the goal is to “take all of that information you’ve learned about recommendation and discovery” and “get an edge on your production and greenlighting choices.”
Things used to be simpler.
The analysis found the stories that resonate most either “culminate with a positive emotional bang” or have characters
that achieve “early success and happiness before a steady decline into misfortune.” Such insights “could mean a new musical score or a different image at crucial moments, as well as tweaks to plot, dialogue, and characters,” the analysis concluded.
Martin Kon, a partner at the Boston Consulting Group, in the firm’s technology, media and telecommunications practice, said
that “over time, all major content owners will have ways of presenting their content offerings” in what he referred to as on-demand “bouquets of content.”
“It will be onerous for consumers to have a couple dozen discrete relationships,” he added.
“The question then is how do they get re-aggregated back into a very compelling consumer proposition?”
Breaking the cable bundle is also changing how television is developed, because more companies have access to our data.