BMW at the 2018 Detroit Motor Show - Dr. Nicolas Peter

As 2018 begins, BMW is confident that it will be another exciting year for the BMW Group. This excitement is driven by a surge of new products across the full spectrum of their brands. At the core of their product offensive is a clear focus on electrification. In 2017 the BMW Group achieved its goal to sell 100,000 electrified vehicles world-wide! And more than one out of every five was sold in the US! With increased customer demand for their electrified models, the US plays a vital role in BMW global electrification strategy. To keep the momentum going, the new and updated 2018 BMW i8 Coupe was on stage to make its World Premiere. Success at the BMW Group is driven by “innovations” both in cars and business. Here are the highlights.