YouTube is banning videos of people eating Tide Pods. On Wednesday, BuzzFeed reported that YouTube will now take down all videos depicting the "Tide Pod Challenge," in which a YouTuber puts a packet of laundry detergent into their mouth. Procter & Gamble, the parent company of Tide said in a statement, "We have been working with leading social media networks to remove harmful content that is not consistent with their policies. Laundry pacs are made to clean clothes."