Diet Coke's Sales Are Plunging. Here's Coca-Cola's Workaround
  • 6 years ago
Diet Coke is something of a problem child for Coca-Cola, as sales continue to slump.
According to Business Insider, it's become the weakest part of the company's product lineup.
However, it can't stop selling it--for fear of alienating loyal Diet Coke lovers like President Donald Trump.
So instead of changing the core brand, new flavors are being added to boost sales and turn the franchise around.
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