STOP IT - Stop the illegal trade in rhino horn and ivory

TRAFFIC's global elephant and rhino programme leader describes the current rhino and elephant poaching crisis, and the illegal trade in their horn and ivory that is driving this. Illegal wildlife trade is a highly organised, serious crime that TRAFFIC and WWF are working to stop. Governments need to take action to protect wildlife from poaching and illegal trade. Everyone can play their part to help stop illegal wildlife trade.