GoPro Plans Layoffs and Will Exit Drone Business The camera manufacturer made the announcement on Monday and plans to reduce its staff to less than 1,000 employees from 1,254. The decision comes after cutting prices for its popular HERO 5 camera back in December and dealing with strict drone regulations as well as a highly competitive market. The company plans to sell its remaining Karma drone models, which cost $1,100 with a camera and roughly $800 without. Monday midday trading numbers showed GoPro shares plunged 20 percent.