Snap Goes After Chinese Ad Market

  • 6 years ago
Under pressure to boost its slowing revenue growth and a stock price that's been in the dumps for months, Snap is turning to China.
The company is planning on an "ambitious" effort to attract advertisers from China and other Asian-Pacific countries to its Snapchat app. Snap has a goal of quickly growing sales from the effort.
The social app creator quietly revealed the strategy in a recently posted job listing.

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