Weight Watchers Pegs DJ Khaled as New Social Media Ambassador The boisterous music producer reached a deal with Weight Watchers Monday, bringing his 16.2 million total followers on Facebook, Twitter and Instagram with him. Weight Watchers stock rose 8 percent Tuesday as a result of the move. DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences on WW Freestyle By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life.” Khaled joins Oprah Winfrey as the brand's two main ambassadors. Terms of the deal were not disclosed.