How Fliers Can Relax and U.S. Airlines Can Compete: With Spas

  • 6 years ago
How Fliers Can Relax and U.S. Airlines Can Compete: With Spas
He said he had long been curious about airport spas to relieve preflight tension
but was wary of going to one in the terminal because “everybody can see you, and I didn’t like that.” The lounge spas “felt private.”
The idea behind the Asanda spas is to bring a sense of privacy
and duplicate the services available in a hotel spa in the limited confines of valuable airport space, said Gene Frisco, director of Asanda Air II, based in New York.
“Thematically,” he said, “we are trying to create the idea that they have arrived before they have departed.”
Virgin Airlines of Britain was the leader in bringing spas to American airport airline lounges,
opening a spa in 2012 in its Clubhouse lounge in Kennedy International Airport in New York.
On top of being a bad flier, I’m normally very busy and wouldn’t get a chance to do my spa treatments.”
The increasing availability of airport spas has been driven by several factors, including credit card relationships with airlines
and competition for increasingly elaborate lounges as well as expanded security waiting times and the overall stressful nature of airports.
Spas are split into two general types — those within airport terminal shopping areas and those
that offer an air of privilege, within airline lounges and airport clubs, often accessible only to those with specialized credit cards or frequent flier memberships.
Delta Air Lines opened its first spa, under the Asanda Spa Lounge brand, in the Seattle-Tacoma International Airport in late 2016.

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