Lamborghini’s Urus Is the Luxury S.U.V. Party’s Most Flamboyant Guest
- 6 years ago
Lamborghini’s Urus Is the Luxury S.U.V. Party’s Most Flamboyant Guest
Gian Luca Pellegrini, editor in chief of Quattroruote, Italy’s leading car magazine, said S. U.V.s no longer really responded to a functional need — two-wheel-drive models
that are far removed from their off-roading ancestors are now common — but conveyed that their owners had a modern and dynamic life.
In addition to countries where the infrastructure makes sports cars not very apt, like India
and the Arab world, Lamborghini expects the Urus to increase the company’s sales in the United States, Japan, China, Britain, Germany and Canada.
While it might seem ridiculous to spend a couple hundred thousand dollars on a car
and then drive it in the mud, luxury S. U.V.s have allowed makers of exotic sports cars to sell to wealthy customers in developing countries where roads might not be suitable for a low-slung roadster.
“We estimate that about one-third of all passenger cars worldwide will be sold as S. U.V.s,” Mr. Dudenhöffer said.
Yet they are confident they have created a “typical Lamborghini car in a different
segment,” said Federico Foschini, the company’s chief financial officer.
Sports car companies began trading tarmac for trails — or at least occasional trips onto
grass — in earnest in 2002, when Porsche introduced its four-wheel-drive Cayenne.
The Bentayga from Bentley — like Lamborghini and Porsche a unit of Volkswagen — has until now claimed to be the fastest S. U.V.
Gian Luca Pellegrini, editor in chief of Quattroruote, Italy’s leading car magazine, said S. U.V.s no longer really responded to a functional need — two-wheel-drive models
that are far removed from their off-roading ancestors are now common — but conveyed that their owners had a modern and dynamic life.
In addition to countries where the infrastructure makes sports cars not very apt, like India
and the Arab world, Lamborghini expects the Urus to increase the company’s sales in the United States, Japan, China, Britain, Germany and Canada.
While it might seem ridiculous to spend a couple hundred thousand dollars on a car
and then drive it in the mud, luxury S. U.V.s have allowed makers of exotic sports cars to sell to wealthy customers in developing countries where roads might not be suitable for a low-slung roadster.
“We estimate that about one-third of all passenger cars worldwide will be sold as S. U.V.s,” Mr. Dudenhöffer said.
Yet they are confident they have created a “typical Lamborghini car in a different
segment,” said Federico Foschini, the company’s chief financial officer.
Sports car companies began trading tarmac for trails — or at least occasional trips onto
grass — in earnest in 2002, when Porsche introduced its four-wheel-drive Cayenne.
The Bentayga from Bentley — like Lamborghini and Porsche a unit of Volkswagen — has until now claimed to be the fastest S. U.V.