Axxess Cards, is this another fad or the next big thing?

Axxess Cards are a loyalty programme that allows users to collect points on their health insurance while they spend on their normal groceries. Ibrahim Sani speaks to the founders, Datuk Seri Syed Zainal Abidin Syed Mohd Tahir and Richard Devaraj and asks them the hard question: Is their product another fad hitting the market, or is this the next big thing?


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