Local F&B players going for a piece of Asean pie

The strong profit potential in the asean Food and Beverage (F&B) market is drawing some prominent local Food and Beverage (F&B )players to aggressively branch out into the region to get a piece of the lucrative pie.

Berjaya Food's (BFOOD) CEO, Datuk Francis Lee Kok Chuan told The Edge financial daily there is a long gestation period to establish a business in the region and working with a local franchisee would ease the transition.