Gadget Nation (S9 E1 Part 2) : Blackberry 10 Social Strategy & Innovation
- 6 years ago
IN2TECH: Blackberry's Social Strategy
Following the launch of Blackberry 10, with it comes the uphill battle for Blackberry to rebuild it's traditional base of business customers, whilst restoring consumer's faith in the brand.
And with social as one of the key focus in Blackberry 10 experience, we'd like to understand what are the social strategies of Blackberry to help restore the glory Blackberry once had. We successfully reached out to the Vice President of Blackberry Messenger and Social, T.A. McCann, and here's what he has to say.
Following the launch of Blackberry 10, with it comes the uphill battle for Blackberry to rebuild it's traditional base of business customers, whilst restoring consumer's faith in the brand.
And with social as one of the key focus in Blackberry 10 experience, we'd like to understand what are the social strategies of Blackberry to help restore the glory Blackberry once had. We successfully reached out to the Vice President of Blackberry Messenger and Social, T.A. McCann, and here's what he has to say.