WeWork Buys Meetup, the Service for Bringing Hobbyists Together

  • 6 years ago
WeWork Buys Meetup, the Service for Bringing Hobbyists Together
“You can’t have a musty church basement or whatever space people used in the old days.”
But Shiva Rajaraman, WeWork’s chief product officer, said
that the deal had been done for a bigger reason: to help instill a sense of broader community in the company’s spaces
In August, Mr. Heiferman met with WeWork’s chief executive, Adam Neumann,
and the two quickly came to believe that uniting the two companies made sense.
WeWork announced on Tuesday that it had bought Meetup, whose 35 million members use the service
to find fellow aficionados of some common interest: drone racing, say, or learning Dutch.
“It’s like a magical puzzle that fits together,” said Scott Heiferman, the chief executive and a co-founder of Meetup.
The event-organizing service has at least broken even over the last few years and has not taken in outside money in years, Mr. Heiferman said.