Sunset Magazine Is Sold to a California Private Equity Firm
- 6 years ago
Sunset Magazine Is Sold to a California Private Equity Firm
“A lot of other magazines don’t have the emotional feel you get with Sunset,” said the buyer, Michael Reinstein, whose firm also owns a string of history
and military publications, including Wild West Magazine and Army Times, as well as a luxury salon business and other holdings.
Sales of Essence, Golf and Time Inc. UK are also being brokered, said Jill Davison, a spokeswoman for Time Inc.
Sunset’s editor, Irene Edwards, broke the news to the staff of about 30 on Thursday.
The sale was in play before this week’s surprise announcement of a publishing deal in which the Meredith Corporation, which owns titles like Better Homes
and Gardens and AllRecipes, said it would buy Time Inc. in a deal valued at nearly $3 billion.
Time bought Sunset in 1990 from William and Melvin Lane, members of the family
that had scooped up the little magazine as the Great Depression loomed and turned it into a standard-bearer for Western gardeners and those pursuing the art of California living, complete with patio parties, car camping and the skillful use of an outdoor grill.
“A lot of other magazines don’t have the emotional feel you get with Sunset,” said the buyer, Michael Reinstein, whose firm also owns a string of history
and military publications, including Wild West Magazine and Army Times, as well as a luxury salon business and other holdings.
Sales of Essence, Golf and Time Inc. UK are also being brokered, said Jill Davison, a spokeswoman for Time Inc.
Sunset’s editor, Irene Edwards, broke the news to the staff of about 30 on Thursday.
The sale was in play before this week’s surprise announcement of a publishing deal in which the Meredith Corporation, which owns titles like Better Homes
and Gardens and AllRecipes, said it would buy Time Inc. in a deal valued at nearly $3 billion.
Time bought Sunset in 1990 from William and Melvin Lane, members of the family
that had scooped up the little magazine as the Great Depression loomed and turned it into a standard-bearer for Western gardeners and those pursuing the art of California living, complete with patio parties, car camping and the skillful use of an outdoor grill.