Amazon's online sales on Thanksgiving weekend beat out all other competitors by a wide margin. According to Amazon, most of its best-selling items were its own Amazon Devices like the Echo. Dave Limp, Amazon's head of devices, said in a press statement, "Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon." It was on sale for a new low of $30, which is the cheapest it has ever been.