Volvo Cars, the premium car maker, further expanded its line-up of SUVs with the launch of its new Volvo XC40 small premium SUV in Milan, Italy. At the same time as it introduces the Volvo XC40, Volvo Cars also reinvents the traditional model of car ownership with its new 'Care by Volvo' subscription service. Care by Volvo, first available on the XC40 from launch, makes having a car as transparent, easy and hassle free as having a phone. A monthly flat-fee subscription means down payments, price negotiations and local price differences belong to the past. Depending on regional availability, Care by Volvo will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery to the car. The Volvo XC40 with Care by Volvo is available to order online from today in selected markets. Volvo XC40 drivers will also be the first Volvo customers who can share their car with friends and family via Volvo on Call with a new digital key technology. Car sharing comes as standard for Care by Volvo customers. The arrival of the Volvo XC40 means that for the first time in its history, Volvo Cars has three new, globally available SUVs in what is the fastest growing segment of the automotive market, paving the way for further growth in terms of sales and profitability. The new Volvo XC40 is the first model on Volvo Cars' new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment.