Chinese Phone Maker Bets Big With a Premium Price
- 6 years ago
Chinese Phone Maker Bets Big With a Premium Price
“But I’d consider buying Huawei phones for my family, because they are relatively cheap.”
As for the Mate 10 series, Li Weitao, a 40-year-old marketer in Shanghai who is no relation to Li Haoran, said
that for more than $600, “you should probably get an iPhone.”
Founded in Shenzhen three decades ago, Huawei was already one of the world’s largest suppliers
of telecommunications equipment when it released its first Android smartphone in 2009.
“We see good signs that people have seen the brand change to a large degree,” to one
that is “stylish and innovative,” said Glory Cheung, Huawei’s marketing chief for consumer devices.
Christophe Coutelle, vice president of software marketing for Huawei, said the new processor let the phones perform such tasks more quickly, with less power
and — as no data needs to be sent to a faraway server — with better privacy protection.
It is rolling out the Mate 10 Pro — plus two sibling devices, one less expensive
and lower spec, the other pricier and sleeker — in Europe, in the Middle East and elsewhere in Asia.
“But I’d consider buying Huawei phones for my family, because they are relatively cheap.”
As for the Mate 10 series, Li Weitao, a 40-year-old marketer in Shanghai who is no relation to Li Haoran, said
that for more than $600, “you should probably get an iPhone.”
Founded in Shenzhen three decades ago, Huawei was already one of the world’s largest suppliers
of telecommunications equipment when it released its first Android smartphone in 2009.
“We see good signs that people have seen the brand change to a large degree,” to one
that is “stylish and innovative,” said Glory Cheung, Huawei’s marketing chief for consumer devices.
Christophe Coutelle, vice president of software marketing for Huawei, said the new processor let the phones perform such tasks more quickly, with less power
and — as no data needs to be sent to a faraway server — with better privacy protection.
It is rolling out the Mate 10 Pro — plus two sibling devices, one less expensive
and lower spec, the other pricier and sleeker — in Europe, in the Middle East and elsewhere in Asia.