Hasbro Said to Make Bid for Toy Rival Mattel

Hasbro Said to Make Bid for Toy Rival Mattel
Hasbro has made a bid to acquire its chief rival Mattel, according to people briefed on the discussions, a move
that would further consolidate the world’s toy industry.
The toy world, like the broader retail industry, has been upended by the surge of e-commerce
and the intensifying battle to grab the attention of children, who are spending more time playing on tablets and smartphones.
It was unclear whether Hasbro had offered any terms for a deal or whether any further discussions
had taken place, said the people, who insisted on anonymity because the talks were private.
Hasbro made the takeover approach in recent months, these people said, as Mattel has struggled to revive some of its faded brands.
For much of this year, there has been talk across the toy industry about a possible tie-up between the two companies.