The Fair Trade Difference Campaign Launch | Fair Trade USA

Today we release a powerful 5-minute documentary video to kick off the Fair Trade Difference campaign and pledge drive. The purpose of the video and two-week campaign is to tell the story of Fair Trade in full color, and to inspire commitment to shopping Fair Trade by signing a pledge. As a whole, the Fair Trade Difference is an invitation to peer behind the seal; a guided tour into lives and communities across the world impacted by production and purchase of Fair Trade products; and a call to people to care about a simple way to make an immediate, long-lasting difference in the world. Read more: http://bit.ly/2ywL839