‘Megyn Kelly Today’ Ratings Not All Sunshine for NBC’s New Morning Host
- 7 years ago
‘Megyn Kelly Today’ Ratings Not All Sunshine for NBC’s New Morning Host
Ms. Kelly has said that the show would be a mix of a talk show
and a news show, and it has moved in both directions, from typical morning fare — celebrity interviews, a segment involving an adorable crime-fighting dog — to gritty discussions of the O. J. Simpson and Menendez brothers cases
Ms. Kelly’s first “Today” hour, which featured as its main guests the cast of the
rebooted NBC sitcom “Will & Grace,” had an audience of 2.9 million viewers.
With its host reportedly making a salary of $17 million a year
and a new set having been constructed within NBC’s Rockefeller Plaza headquarters in Midtown Manhattan, “Megyn Kelly Today” is more costly than the previous 9 a.m. segment of “Today.” Losing viewers, in the long run, would be a problem.
She addressed them at the end of her hour on Sept. 29, saying, “It’s been very exciting, it’s been so educational,
I’ve been just so delighted by the media response, which is really” — she shook her head before continuing — “no.”
After a breath, she added, “The viewer response has been awesome!”
As Ms. Kelly moved away from the sometimes prosecutorial persona she inhabited during much of her tenure at Fox, there were a few bumpy moments.
In her first week as a cheerful morning personality, Ms. Kelly, a former Fox News anchor, drew an average of 2.5 million viewers,
according to Nielsen, with 765,000 of them in the 25-to-54-year-old demographic prized by advertisers and network executives.
Ms. Kelly has said that the show would be a mix of a talk show
and a news show, and it has moved in both directions, from typical morning fare — celebrity interviews, a segment involving an adorable crime-fighting dog — to gritty discussions of the O. J. Simpson and Menendez brothers cases
Ms. Kelly’s first “Today” hour, which featured as its main guests the cast of the
rebooted NBC sitcom “Will & Grace,” had an audience of 2.9 million viewers.
With its host reportedly making a salary of $17 million a year
and a new set having been constructed within NBC’s Rockefeller Plaza headquarters in Midtown Manhattan, “Megyn Kelly Today” is more costly than the previous 9 a.m. segment of “Today.” Losing viewers, in the long run, would be a problem.
She addressed them at the end of her hour on Sept. 29, saying, “It’s been very exciting, it’s been so educational,
I’ve been just so delighted by the media response, which is really” — she shook her head before continuing — “no.”
After a breath, she added, “The viewer response has been awesome!”
As Ms. Kelly moved away from the sometimes prosecutorial persona she inhabited during much of her tenure at Fox, there were a few bumpy moments.
In her first week as a cheerful morning personality, Ms. Kelly, a former Fox News anchor, drew an average of 2.5 million viewers,
according to Nielsen, with 765,000 of them in the 25-to-54-year-old demographic prized by advertisers and network executives.