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3D Illumination or 3D Projection mapping in Pakistan has been gaining attention of advertisers, marketers and event planners to add an unmatchable value to their work.

Projection Mapping uses video projectors, but instead of projecting on a flat screen, light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on irregular surface”. 3d projection mapping has also been termed as spatial augmented reality, video mapping, 3d illumination, and mapped projection.
3d Projection mapping is of an interest for advertising, concerts, theater, gaming, computing, and decoration or let’s say, it’s all about your imagination. 3D Illumination software is used to align the virtual content and the physical objects. Through projection mapping or 3D illumination technology, screen shape or size is no more a limitation. From sky scrapers to a size of a shoe, 3d projection mapping can be used to create an unforgettable event for you.
In case of Pakistan, you can have a look at various projection mapping or 3d illuminated events to understand the concept. We have listed down few of the projects by the team at 3Di.
Building projection mapping in Pakistan was started of with a building projection in Karachi for surf excel. Surf Excel by unilever teamed up with 3Di to execute a building mapped projection event. You can have a look at the video at https://www.youtube.com/watch?v=9obCo-HkXS8 or www.3dillumination.com
Outdoor projection on a building did come in action in Pakistan for various events in Pakistan after the building projection for Surf excel. Brighto paints, the leading paint manufacturer went on with the building projection at a public place. It was at Liberty chowk in Lahore Pakistan. Team at 3Di – Three D Eye (3D Illumination) developed the large sized digital billboard. It is always easier to understand the story of an event through a video. You can have a look at the video of building projection at Liberty chowk Lahore for brighto at https://www.youtube.com/watch?v=U9RcQZrHjas&t=50s or visit www.3dillumination.com
Talking building or giant structure becoming the screen is probably the true term for this particular case of building projection mapping in Pakistan. Again, the portfolio of team at “Three D Eye” can help you in understanding the potential opportunities for you regarding the use of the tool of 3d projection mapping. This video https://www.youtube.com/watch?v=AZhRs_-mFKA&t=5s is a good example of building projection mapping in Pakistan. You can visit www.3dillumination.com for details
As mentioned earlier, size or shape is not the limitation when you have 3D Illumination technology available. Lahore forte commonly known as Shahi Qila is a structure of massive size. Its not only huge in terms of size but it is also complexed in terms of structure. Samsung S8 came up with the dream of using Shahi Qila as their screen and teamed up with 3D Illumination (Three D Eye). You do not want to miss out the video of Shahi Qila projection show. Samsung S8 launch went on with a bang. Video is at https://www.youtube.com/watch?v=TWg9_ovJzAE
ou can enjoy few other videos such as Telenor 4G launch at https://www.youtube.com/watch?v=QXD0HkfbNUA , Digital Dining table at https://www.youtube.com/watch?v=BYjCUyEuyAs or Street / Floor projection at https://www.youtube.com/watch?v=R_QvmFoTeX8
You can get hold of the team at 3Di – Three D Eye or 3D Illumination by dropping an email at info@3dillumination.com