Amid Facebook’s Troubles, Message to Advertisers Stays Consistent

Amid Facebook’s Troubles, Message to Advertisers Stays Consistent
It can be used for phenomenal targeting of potential consumers to buy cookies, toys and book hotel rooms,
but it also can be used to target hate groups and inspire nefarious outcomes.”
She added, “Whether they like it or not, media companies have a tremendous responsibility to protect the public from itself.”
But while the social concerns over such misuse are clear, brands are not responding by changing the way they spend their advertising budgets,
as they did earlier this year when ads for brands like AT&T were discovered on YouTube videos promoting terrorism and hate speech.
Raja Rajamannar, the chief marketing officer of Mastercard, said
that although he was confident that digital platforms would do their best to fix their issues, their unparalleled size made the point essentially moot
“I don’t think there’s a better example of what happens when you have power of community
and the combination of scaled global platforms than what happened recently with the hurricane,” Ms. Everson said.