Everybody knows the countdown to Christmas has officially begun once we see the red Coca-Cola truck and hear that "Holidays are Coming" jingle.

Newsflare filmer Stewart Power last night (September 24) spotted the truck lit up and adorned with the image of Santa Claus on the move on the A406 in Dagenham as it prepares to tour the country.

So does this mean we can officially all start talking about Christmas now?