Beacons is in full bang. The reason? They symbolize the future of the shopping, nothing less! Come directly from the Silicon Valley (as most of the digital things of this world, in fact), they already go on the rampage in stores of all kinds, and equip even the MLB’s stadiums of the in the United States, the baseball professional league.

But what are they exactly, and how do they work?

In 60 sec, you will know everything.