With a $1,000 Price Tag, Apple’s iPhone Crosses a Threshold
- 7 years ago
With a $1,000 Price Tag, Apple’s iPhone Crosses a Threshold
In the United States, most phone carriers allow customers to spread the cost of a new phone over two years,
and the new phone would add less than $10 a month to the payments a customer would make on an iPhone 7 Plus.
The company will also enter new territory on price: The latest phone will start at about
$1,000, compared with the $769 minimum for its current top phone, the iPhone 7 Plus.
“I think when people can afford it and want a high-end phone with good features, they’ll still choose to buy an iPhone,” he said.
Active smartphone subscribers
In Brazil, for example, Apple devices will account for just 8 percent of the 125 million
active smartphone subscriptions this year, according to Forrester, a research firm.
SAN FRANCISCO — When Apple unveils its new top-of-the-line iPhone on Tuesday, it isn’t just expected
to offer features like infrared facial recognition and wireless charging for the first time.
I really do think it’s going to make people pause.”
From the iPhone’s introduction a decade ago, Apple has always priced it as a premium product — a more refined
and polished alternative to the legions of cheaper smartphones available in the market.
In the United States, most phone carriers allow customers to spread the cost of a new phone over two years,
and the new phone would add less than $10 a month to the payments a customer would make on an iPhone 7 Plus.
The company will also enter new territory on price: The latest phone will start at about
$1,000, compared with the $769 minimum for its current top phone, the iPhone 7 Plus.
“I think when people can afford it and want a high-end phone with good features, they’ll still choose to buy an iPhone,” he said.
Active smartphone subscribers
In Brazil, for example, Apple devices will account for just 8 percent of the 125 million
active smartphone subscriptions this year, according to Forrester, a research firm.
SAN FRANCISCO — When Apple unveils its new top-of-the-line iPhone on Tuesday, it isn’t just expected
to offer features like infrared facial recognition and wireless charging for the first time.
I really do think it’s going to make people pause.”
From the iPhone’s introduction a decade ago, Apple has always priced it as a premium product — a more refined
and polished alternative to the legions of cheaper smartphones available in the market.