90s and 2000s VHS Home Video Commercial Collection Volume 1
- 7 years ago
90s and 2000s VHS Home Video Commercial Collection Volume 1
Various VHS video commercials from the 1990s and 2000s.
The Video Home System[1][2] (VHS)[3] is a standard for consumer-level analog video recording on tape cassettes. Developed by Victor Company of Japan (JVC) in the early 1970s, it was released in Japan in late 1976 and in the USA in early 1977.
From the 1950s, magnetic tape video recording became a major contributor to the television industry, via the first commercialized video tape recorders (VTRs). At that time, the devices were used only in expensive professional environments such as television studios and medical imaging (fluoroscopy). In the 1970s, videotape entered home use, creating the home video industry and changing the economics of the television and movie businesses. The television industry viewed videocassette recorders (VCRs) as having the power to disrupt their business, while television users viewed the VCR as the means to take control of their hobby.[4]
In the 1980s and 1990s, at the peak of VHS's popularity, there were videotape format wars in the home video industry. Two of the formats, VHS and Betamax, received the most media exposure. VHS eventually won the war, dominating 60 percent of the North American market by 1980[5][6] and emerging as the dominant home video format throughout the tape media period.[7]
Optical disc formats later began to offer better quality than analog consumer video tape such as standard and super-VHS. The earliest of these formats, LaserDisc, was not widely adopted. However, after the introduction of the DVD format in 1997, VHS's market share began to decline.[8][9] By 2008, DVD had replaced VHS as the preferred low-end method of distribution.[10]
After several attempts by other companies, the first commercially successful VTR, the Ampex VRX-1000, was introduced in 1956 by Ampex Corporation.[11] At a price of US$50,000 in 1956 (over $400,000 in 2016's inflation), and US$300 (over $2,000 in 2016's inflation) for a 90-minute reel of tape, it was intended only for the professional market.
Kenjiro Takayanagi, a television broadcasting pioneer then working for JVC as its vice president, saw the need for his company to produce VTRs for the Japan market, and at a more affordable price. In 1959, JVC developed a two-head video tape recorder, and by 1960 a color version for professional broadcasting.[12] In 1964, JVC released the DV220, which would be the company's standard VTR until the mid-1970s.
In 1969 JVC collaborated with Sony Corporation and Matsushita Electric (Matsushita was then parent company of Panasonic and is now known by that name, also majority stockholder of JVC until 2008) in building a video recording standard for the Japanese consumer.[13] The effort produced the U-matic format in 1971, which was the first format to become a unified standard. U-matic was successful in business and some broadcast applications (such as electronic news-gathering), but due to cost
Various VHS video commercials from the 1990s and 2000s.
The Video Home System[1][2] (VHS)[3] is a standard for consumer-level analog video recording on tape cassettes. Developed by Victor Company of Japan (JVC) in the early 1970s, it was released in Japan in late 1976 and in the USA in early 1977.
From the 1950s, magnetic tape video recording became a major contributor to the television industry, via the first commercialized video tape recorders (VTRs). At that time, the devices were used only in expensive professional environments such as television studios and medical imaging (fluoroscopy). In the 1970s, videotape entered home use, creating the home video industry and changing the economics of the television and movie businesses. The television industry viewed videocassette recorders (VCRs) as having the power to disrupt their business, while television users viewed the VCR as the means to take control of their hobby.[4]
In the 1980s and 1990s, at the peak of VHS's popularity, there were videotape format wars in the home video industry. Two of the formats, VHS and Betamax, received the most media exposure. VHS eventually won the war, dominating 60 percent of the North American market by 1980[5][6] and emerging as the dominant home video format throughout the tape media period.[7]
Optical disc formats later began to offer better quality than analog consumer video tape such as standard and super-VHS. The earliest of these formats, LaserDisc, was not widely adopted. However, after the introduction of the DVD format in 1997, VHS's market share began to decline.[8][9] By 2008, DVD had replaced VHS as the preferred low-end method of distribution.[10]
After several attempts by other companies, the first commercially successful VTR, the Ampex VRX-1000, was introduced in 1956 by Ampex Corporation.[11] At a price of US$50,000 in 1956 (over $400,000 in 2016's inflation), and US$300 (over $2,000 in 2016's inflation) for a 90-minute reel of tape, it was intended only for the professional market.
Kenjiro Takayanagi, a television broadcasting pioneer then working for JVC as its vice president, saw the need for his company to produce VTRs for the Japan market, and at a more affordable price. In 1959, JVC developed a two-head video tape recorder, and by 1960 a color version for professional broadcasting.[12] In 1964, JVC released the DV220, which would be the company's standard VTR until the mid-1970s.
In 1969 JVC collaborated with Sony Corporation and Matsushita Electric (Matsushita was then parent company of Panasonic and is now known by that name, also majority stockholder of JVC until 2008) in building a video recording standard for the Japanese consumer.[13] The effort produced the U-matic format in 1971, which was the first format to become a unified standard. U-matic was successful in business and some broadcast applications (such as electronic news-gathering), but due to cost