Turns out, Amazon isn't producing its own wines 

Contrary to numerous media reports this morning, Amazon isn't producing its own wines. Earlier today, it was reported that Amazon partnered with Oregon’s King Estate Winery on a wine called "Next." Next is not owned nor developed by Amazon. The wine is owned and developed by King Estate it and can be purchased on Amazon Wine. Amazon’s role is to give wineries, like King Estate, an innovative format to launch new brands and reach more customers. King Vintners is responsible for production of "Next," which comes in three different varieties: A pinot gris for $20, a red blend for $30 and a pinot noir for $40. The wines are available on Amazonwine.com and will later be released on kingvintners.com.