NASA calls out Gwyneth Paltrow’s GOOP for promoting phony merch
- 7 years ago
LOS ANGELES, CALIFORNIA — Actress Gwyneth Paltrow’s company has been called out by NASA for including false promotional claims in a feature on the lifestyle website.
The company, GOOP, curates products offering wellness and healing powers. This past week, GOOP started promoting wearable stickers called Body Vibes, which claim to be pre-programmed to an ideal energetic frequency, set to target imbalances, fill in deficiencies, and smooth out physical tension and anxiety in the person wearing them. GOOP also made claims the stickers are manufactured “with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear."
When notified of the claims, NASA said their spacesuits have no carbon material built into them whatsoever. GOOP then stated the “advice and recommendations it offers are not formal endorsements.” Upon further inspection, Body Vibes then stated it was misinformed about the materials by a distributor, and regretted not doing the proper due diligence before including the spacesuit claims in product marketing.
Paltrow’s brand has been accused of bogus wellness advice before. In 2015, GOOP recommended that women should steam-clean their veginas to rebalance hormones and attain more energy. According to the Guardian, steam-cleaning the vaginal area is unnecessary and could allow “unwanted bacteria and yeasts such as candida to proliferate,” and the “increased blood flow due to the heat will make the vagina itchy.”
When grilled by Jimmy Kimmel this month about her knowledge of the wellness products her company espouses, a laughing yet noticeably flustered Ms. Paltrow admitted she “didn’t know what the fuck we talk about.”
The company, GOOP, curates products offering wellness and healing powers. This past week, GOOP started promoting wearable stickers called Body Vibes, which claim to be pre-programmed to an ideal energetic frequency, set to target imbalances, fill in deficiencies, and smooth out physical tension and anxiety in the person wearing them. GOOP also made claims the stickers are manufactured “with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear."
When notified of the claims, NASA said their spacesuits have no carbon material built into them whatsoever. GOOP then stated the “advice and recommendations it offers are not formal endorsements.” Upon further inspection, Body Vibes then stated it was misinformed about the materials by a distributor, and regretted not doing the proper due diligence before including the spacesuit claims in product marketing.
Paltrow’s brand has been accused of bogus wellness advice before. In 2015, GOOP recommended that women should steam-clean their veginas to rebalance hormones and attain more energy. According to the Guardian, steam-cleaning the vaginal area is unnecessary and could allow “unwanted bacteria and yeasts such as candida to proliferate,” and the “increased blood flow due to the heat will make the vagina itchy.”
When grilled by Jimmy Kimmel this month about her knowledge of the wellness products her company espouses, a laughing yet noticeably flustered Ms. Paltrow admitted she “didn’t know what the fuck we talk about.”