Tesla is making waves as the only automaker devoted solely to electric vehicles, but once the industry's heavy hitters step in, it's going to be a whole different game.
Herbert Diess, Volkswagen's brand chief, believes the German automaker can beat Tesla at its own game once it settles into its plan to sell a whole bunch of electric cars, the Financial Times reports. "Anything Tesla can do, we can surpass," Diess said in Germany at a press conference.
"[Tesla] is a competitor we take seriously. Tesla comes from a high-priced segment, however they are moving [to less expensive cars]," Diess continued. "It's our ambition, with our new architecture, to stop them there, to rein them in."