Like its photos and videos, Snapchat may soon disappear

An eMarketer study charted the progression of users on social media platforms Instagram and Snapchat. Instagram is estimated to be seven million users ahead of Snapchat, and this growth is expected to reach 98.7 million by 2021. Facebook is gaining more recognition as Snapchat’s main competitor, boasting new apps like WhatsApp Status. Owned by Facebook, WhatsApp status shares the same photo and video features as Snapchat, allowing user content to disappear after 24 hours. eMarketer also shares that adults between ages 45 and 54 account for 6.4 percent of Snapchat’s users, driving up its popularity with an older crowd.