In its first ever ad to air during the Academy Awards, the New York Times embraces the often-prickly conversation regarding what the truth is and where one can find it.

Truth has become recurring point of contention in recent times, with many battling over what constitutes it and where it can be found.
The New York Times is embracing the often-prickly conversation by making the discussion the focus of its first ever ad to air during the Academy Awards. 
Simultaneously simple and chaotic, the spot revolves around the seemingly simple words, “The truth is.” 
What follows is an increasingly overwhelming presentation of the many conflicting phrases that, as of late, tend to follow. 
Among them are, “The truth is alternative facts are lies, The truth is the media is dishonest, and The truth is a woman should dress like a woman.” 
The advertisement closes with, “The truth is hard to know; The truth is more important than ever." 
David Rubin, a senior executive with the New York Times, explained why the publication chose to run a commercial during the much-watched awards ceremony. 
He said, “Picking a program that was high-profile and that would get people talking made sense for us. If one of our objectives was to insert ourselves in the debate that's going on that, frankly, we've been a part of, a high-profile media buy made sense."