Is Google Maps trying to be a social network?

You can now make customized lists of places on Google Maps, There are three different lists types built in at launch, “Favorites,” “Starred Places,” and “Want to Go”, the latter which is designed to serve as a personal bucket list. However, you can also create your own custom lists which can be public, private, or shared with a link. Lists are also available to view and edit offline. Users will also be able to follow their friends' lists,