Business Administration - Hindustan Unilever Strategically
  • 7 years ago
Hindustan Unilever Strategically.

Uniliever is one of the worlds oldest multinational companies.Its origin goes back to the 19th century when a group of companies operating independently, produced soaps & margarine.In 1930, the companies merged to form Unilever that diversified in to food products in 1940s. Through the next 5 decades, it emerged as a major fast-moving consumer goods multinational operating in several business.In 2004, the unilever 2010 strategic plan was put in to action with the mission to bring vitality to life & to meet everyday needs for nutrition, hygiene & personal care with brands that help people feel good, look good & get more out of life.The corporate strategy is of focusing on core businesses of food, home care & personal care Unliver operates in more than 100 countries, has a turnovers of $ 39.6 billion & net profit of $3.685 billion in 2006 & derives 41 percent of its income from the developing & emerging economies around the world.It has 179,000 employees & is a culturally-diverse organization with its top management coming from 24 nations, internationalization is based on the principle of local roots with global scale aimed at becoming a multi-local multinational.

Case Study : 2

Dabur India Limited.

Cholera, malaria and plague have been killer diseases in India. In 1884, Dr. S.K. Burman embarked on a mission to provide nature-based, effective and affordable treatment for these killer diseases for ordinary people in far-flung villages of Bengal. He adopted ayurveda, the traditional Indian system of medicine. Dr. Burman established a pharmacy that set up a manufacturing plant in 1896 and research laboratories in 1919, becoming a full-fledged private company in 1936 that 50 years later, in 1986, became a public limited company. He came to be known as Daktar (Indian pronunciation of

‘doctor’) Burman. The organization he founded came to be known as Dabur.

Dabur is a leading consumer goods company in India, having three subsidiary companies and 13 manufacturing plants. It operates in nearly 50 countries, making it an Indian multinational company. Within the company, there are two strategic business units (SBUS): Consumer Care Division (CCD) and Consumer Health Division (CHD). CCD deals with consumer products in personal care and health care. CHD deals with classical ayurvedic medicines. It markets its products through an extensive wholesale and retail network of 47 agents, 5000 distributors and 1.5 million retail outlets. The vision of Dabur is stated as: ‘Dedicated to the health and well being of every household.’

There is no specifically-stated mission statement but a statement of strategic intent having several elements such as:

Case Study 3

Environmental issues in the food processing Industry of India.

The food processing industry is one of the sunrise industries in India whose potential has been well-recognized, but not satisfactorily realized. It could easily be described as one of India’s higher-potential but under-exploited industry. India’s food processing sector covers a wide range of raw, intermediate and finished products. These include cereals, fish and other sea foods, fruits and vegetables, processed grains, meat and poultry, milk and milk derivatives, plantation and consumer products such as Confectionery, chocolates and cocoa products, soya-based products, mineral water, etc.


Case Study 4

State bank Of India on its capabilities.

State Bank of India (SBI) is India’s largest bank, faster transfer of funds are in place to protect its with an extensive network of more than 9000 dominant position in the government business. branches and 6000 ATMs.Its Organizational capability profile offers an interesting study in to the strengths & weakness, competencies & capabilities of India’s prime public sector bank.


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