iPhone 7 plus helped Apple see its highest sales quarter ever

At its first quarter earnings report on Tuesday, Apple finally saw a revenue increase a for the first time in a year. “We’re thrilled to report that our holiday quarter results generated Apple’s highest quarterly revenue ever, and broke multiple records along the way. We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch,” Apple CEO Tim Cook said in a statement. The big winner of the holiday season was the iPhone 7 Plus. On Apple's earnings call, Cook said that the new phone, with a bigger screen and two cameras on the back, is a larger part of the iPhone sales mix than any plus model in years past.