The Business Case for Profit with Purpose - The Minute | 3BL Media

“Purpose is more than a cause, it’s a way of operating your business.” So claims Dan Pontefract in a recent Forbes blog. In fact, says Pontefract, “purpose ought to be the reason a business is in business.” He cites Unilever and Salesforce as companies that have embedded purpose into their strategies and practices—and profited while doing so. Read more: http://bit.ly/2igD7ZK