WestJet’s Christmas Act of Kindness is CSR Done Right | FrontStream
- 7 years ago
In this season of giving, it’s not uncommon to see big companies getting in on the goodwill with CSR. Canadian airline WestJet could very well be tops when it comes to seasonal charitable acts; for the last five years, they’ve performed a “Christmas miracle” for deserving people. This year, their focus was on the residents of Fort McMurray in Alberta, a community devastated by wildfires in May 2016. These residents were invited to a Christmas party thrown by WestJet to recognize their hardship and help lift their spirits this holiday season. Read more: http://bit.ly/2hgVxbY