WATCH DOGS - Trailer Making of
- 7 years ago
Ubisoft asked REZ to create a launch trailer for their game Watch Dogs. The challenge here was to create a very engaging piece that would end the communication campaign while relying on the game itself.
At REZ, we believe a trailer should evoke the emotions and thrills players have when playing a game. And we need to convey these through the video before players even get a game pad in their hands! For this specific task, we recreated the mood and adrenalin rush of an intense chase through the streets of Chicago. And to keep the immersion feeling, we've decided to integrate quotes in the environment.
We created visuals and sound that would ground the trailer in the rhythms of a heart-pounding pace, the breathing, the physical effort, embedded in the real ambient sounds of the city. We tuned, blended and created everything to give it that theatrical and dramatic feeling. We spent hours creating shots with a virtual camera while playing the game…Everything to convey that adrenalin rush.
In only 5 weeks, we've managed to create this final trailer, the ultimate piece to what has been the most successful game launch for a new IP so far! We've also found the right music track that we've reworked with the artist to fit our need. We've managed to create in-game captures that have never been seen around, and we think the results are quite bad-ass... Don't you? :)
At REZ, we believe a trailer should evoke the emotions and thrills players have when playing a game. And we need to convey these through the video before players even get a game pad in their hands! For this specific task, we recreated the mood and adrenalin rush of an intense chase through the streets of Chicago. And to keep the immersion feeling, we've decided to integrate quotes in the environment.
We created visuals and sound that would ground the trailer in the rhythms of a heart-pounding pace, the breathing, the physical effort, embedded in the real ambient sounds of the city. We tuned, blended and created everything to give it that theatrical and dramatic feeling. We spent hours creating shots with a virtual camera while playing the game…Everything to convey that adrenalin rush.
In only 5 weeks, we've managed to create this final trailer, the ultimate piece to what has been the most successful game launch for a new IP so far! We've also found the right music track that we've reworked with the artist to fit our need. We've managed to create in-game captures that have never been seen around, and we think the results are quite bad-ass... Don't you? :)