Coca Cola and Salman Khan's brand relationship has been very strong since many years. The joint statement released by Coca Cola India and Salman Khan reads "As Salman Khan was committed to an existing relationship with a daily TV show, which this year happened to be sponsored by a brand that competes with the Coca Cola India's product portfolio. And because of this both parties have mutually decided not to renew their contract." So this was the real truth behind this strong partnership coming to an end. Must Watch!