Matte lipstick isn't going anywhere. It has long been the gold standard in Old Hollywood glamour and recently took over Instagram and Tumblr in the liquid-lipstick format.
Most complaints that result from wearing matte lipstick lie in the application and the flaking it can cause - resulting in dry lips. To prep before applying the product, make sure you apply a moisturizing lip balm and let it set for a few minutes, kind of like a base coat before putting on the matte product.
We have more tips where that came from, so check out the video and let us know your tips for perfect matte lipstick application in the comments!