76ers become first NBA team to sell ad on jerseys
- 8 years ago
The Philadelphia 76ers have become the first team in the four major U.S. sports to sell an ad on a jersey. The 76ers announced Monday that ticket company StubHub will have its logo on the team's jerseys beginning in the 2017-18 season, when the NBA's three-year pilot program will start. According to ESPN's Darren Rovell, the deal is for $5 million a year for three seasons, with the option to extend the contract with StubHub should the league continue to allow the 2½-by-2½-inch logo patch to be on the jerseys in the future.