Is Pakistan obsessed with fair skin? BBC News
- 8 yıl önce
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Campaigners say that the idea of having fair skin is unfairly linked to personal and professional success in Pakistan. An advert for skin-whitening soap has sparked a debate in Pakistani society about what many are calling the countrys obsession with attaining fairer skin. Even though such adverts do come in for criticism, cosmetic retailers and salon owners say they have seen an increase in demand for skin-lightening products and treatments in recent years. BBC Urdus Nosheen Abbas reports.\r
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Campaigners say that the idea of having fair skin is unfairly linked to personal and professional success in Pakistan. An advert for skin-whitening soap has sparked a debate in Pakistani society about what many are calling the countrys obsession with attaining fairer skin. Even though such adverts do come in for criticism, cosmetic retailers and salon owners say they have seen an increase in demand for skin-lightening products and treatments in recent years. BBC Urdus Nosheen Abbas reports.\r
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