German automaker BMW has entered the car-sharing arena, launching its own service called ReachNow that allows customers in the Seattle, Washington, area use of 370 and Mini vehicles.
The service offers several options, including short-term rental, delivery service, chauffeur service or longer-term rental.
ReachNow also provides customers with the ability to rent out their private vehicles to the ReachNow fleet for limited periods, such as when the owner is on a holiday.
Car sharing can also be made available to closed groups like companies or entire residential complexes.