Why Apple is announcing a new 4-inch 'iPhone SE' in March

A mid-cycle sales boost, Apple has already said that iPhone sales will decline for the first time ever this quarter, but Apple has had a plan in its back pocket all along: the "iPhone SE." Appeasing the, still sizable, smaller phone crowd, Apple refused to cater to the growing market for jumbo-sized phones. An iPhone that's built to last, the "iPhone SE" will be a formidable device from a hardware perspective, featuring the same 12-megapixel camera and A9 processor as the iPhone 6s Don't forget lower price points, with a complete hardware refresh, customers may be more likely to view a $549-or-under iPhone Right or not, the stigma of buying "last year's phone" is very real with consumers. But a brand new handset at that price point might be more appealing than simply keeping around an older model