Anyone can now make Snapchat a more official part of their special events.
The company is rolling out a new " on-demand " geofilter that allows people and businesses to pay for custom filters, which will temporarily appear within the app.
Though Snapchat has offered sponsored geofilters for some time, on-demand filters will cover much smaller geographic areas and will cost significantly less, with prices ranging from $5 to several thousand dollars.
Buyers have some flexibility in arranging the details, though the on-demand filters aren't nearly as far-reaching as the app's sponsored ones, which can sometimes cover the entire country.